Brian Brenberg has built quite a name for himself as a financial commentator and TV personality on FOX Business. You’ve probably seen him on The Big Money Show, breaking down market trends and Federal Reserve policy in a way that actually makes sense. His clear style has made him a trusted voice for everyday viewers who just want straight answers about their money.
But there’s more to Brian Brenberg than just his role as a co-host. He’s also an educator at The King’s College, balancing academic leadership with a busy media career. In this guide, you’ll learn about his life story, from his Midwest roots to his current net worth, his wife Krista Hipkins-Brenberg, and everything in between.
Brian Brenberg Profile Summary
| Category | Details |
| Full Name | Brian Brenberg |
| Date of Birth | 1980 |
| Age (2026) | 46 Years Old |
| Birthplace | Wyoming, Minnesota, USA |
| Nationality | American |
| Ethnicity | White American |
| Religion | Christian |
| Height | 5 feet 7 inches (approx. 170 cm) |
| Hair Color | Brown |
| Education | Bachelor’s in Finance (University of St. Thomas), MBA (Harvard Business School), MPA (Harvard Kennedy School) |
| High School | Forest Lake High School, Minnesota |
| Profession | Financial Commentator, TV Host, Educator |
| Known For | Co-host, The Big Money Show (FOX Business) |
| Current Role | Co-host, FOX Business Network; Executive Vice President, The King’s College |
| Years Active (Media) | 2020 – Present |
| Wife | Krista Hipkins-Brenberg |
| Children | Three (Maria, Anna, Timmy) |
| Parents | Robert Brenberg and Mary Brenberg |
| Residence | New York City |
| Net Worth (2026) | $1 Million – $5 Million USD |
| FOX Business Salary | $150,000 – $300,000 annually |
| Academic Income | $50,000 – $100,000 annually |
| Social Media | Twitter/X, Instagram, LinkedIn, Facebook |
Who is Brian Brenberg?
So, who exactly is Brian Brenberg? He’s an American financial commentator, educator, and TV personality best known for co-hosting The Big Money Show on FOX Business. Viewers trust him because he breaks down tricky economic topics without all the jargon.
He’s also a news anchor of sorts, though his real strength lies in clear, friendly analysis rather than just reading headlines. Beyond the cameras, Brenberg wears another hat too. He serves as executive vice president at The King’s College in New York City,
where he leads the business and finance programs. This mix of academic leadership and on-screen presence gives him a unique edge. He’s not just talking about economics, he’s actually teaching it every day.
Early Life and Background of Brian Brenberg
Long before FOX Business came calling, Brian Brenberg was just a kid growing up in small-town America. Born in 1980, he spent his early years far from the bright lights of New York City. Those humble beginnings shaped the grounded, relatable personality you see on screen today.
His upbringing wasn’t flashy, but it was steady. Midwest values like hard work and honesty became the foundation for everything he’d build later. Whether it’s his career as an economic analyst or his role as an educator, you can trace it all back to those early years.
Birthplace and Family Environment
Brian Brenberg was born in Wyoming, Minnesota, a small community where everyone seemed to know each other. His parents, Robert Brenberg and Mary Brenberg, raised him with a strong sense of family and faith.
Being a devout Christian household, religion played a big role in shaping his outlook on life. That close-knit environment gave him a stable launchpad for everything that came next.
Childhood Interests and Early Influences
Even as a kid, Brenberg showed early signs of curiosity about how the world worked. He wasn’t glued to financial news as a child, obviously, but he had that natural drive to understand things deeply.
Growing up in a community that valued hard work gave him a practical mindset early on. That foundation later helped him connect with everyday viewers as a broadcaster who speaks their language.
Brian Brenberg Education Journey
Education played a huge role in shaping who Brian Brenberg is today. He didn’t just settle for one degree, he kept pushing himself further. From his hometown roots, he went on to earn credentials that would later open doors in both academia and media. It’s a journey that mixes ambition with genuine love for learning.
His academic path wasn’t random either. Each step built on the last, eventually giving him a rare combination of skills. Few people in finance media can claim the kind of educational background he has. That’s part of what makes his commentary feel so credible.
Undergraduate Studies
Brenberg attended Forest Lake High School before heading off to college. He chose to study finance at the University of St. Thomas in Saint Paul, Minnesota.
This is where his real interest in markets and money started taking shape. It gave him the basic tools he’d later sharpen at a much bigger stage.
Advanced Degrees and Academic Excellence
After his undergrad years, Brenberg headed to Harvard, and not just for one degree. He earned an MBA from Harvard Business School with distinction, which is no small feat.
At the same time, he completed an MPA from Harvard Kennedy School. Holding both degrees together is pretty rare, even among top financial commentators.
Influence of Education on His Career Path
His education didn’t just sit on a shelf somewhere. It directly shaped his approach to economic freedom, entrepreneurship, and business ethics.
That blend of business strategy and public policy knowledge gives him a wider lens than most TV hosts. Honestly, it’s probably why he can explain fiscal policy so clearly to regular folks.
Professional Career Overview
Before Brenberg became a familiar face on TV, he spent years building real-world experience. His career didn’t start in a studio, it started in offices and boardrooms. That hands-on background gives him credibility when he talks about personal finance and market trends.
You’re not just hearing theory, you’re hearing from someone who’s been there. Over time, his path moved through several different worlds. Each one added a new layer to his expertise. From private industry to academia, and finally to media, his career has been anything but a straight line.
Early Career in Financial Services
Brenberg’s first steps were in financial services and the medical device industry. This gave him practical exposure to how businesses actually operate day to day. It’s the kind of experience that textbooks alone can’t teach you. These early years built the foundation for everything that came after.
Transition into Policy and Economic Research
At some point, Brenberg shifted his focus toward public policy and economic research. He got involved in philanthropic work too, broadening his perspective even further. This phase helped him understand how government spending and policy decisions ripple through the economy. It’s a piece of his background that often gets overlooked.
Academic Role at The King’s College
Brenberg eventually joined King’s College in New York City as an associate professor. Over time, he climbed the ladder, becoming chair of business and finance and later executive vice president. His focus has always been on curriculum development that blends ethics with practical training. Through mentorship, he’s shaped countless students heading into business careers.
Entry into Media Industry
In 2020, Brenberg joined FOX News as a contributor, marking a major shift in his career. His teaching background made the transition smoother than you might expect. Suddenly, his academic leadership experience translated perfectly to explaining things on camera. It wasn’t long before his screen presence caught on with regular viewers.
FOX Business Career and Media Success
When Brian Brenberg joined FOX Business, he quickly proved he wasn’t just another talking head. His ability to explain complicated topics in simple terms made him stand out fast. Within a few years, he moved from contributor to permanent co-host, which says a lot about his impact. Viewers responded well to someone who felt like a real person, not a robot reading scripts.
What really set him apart was consistency. He showed up prepared, stayed calm during heated debates, and never chased drama for ratings. That kind of reliability builds trust over time. In a world full of noise, his steady approach became his biggest strength.
Role at FOX Business Network
Brenberg currently serves as co-host of The Big Money Show on FOX Business. The show airs on weekdays, covering everything from stock analysis to small business challenges. He shares the desk with Jackie DeAngelis, Taylor Riggs, and Dagen McDowell. Together, they tackle daily financial news with a mix of expertise and personality.
Popular Shows and Appearances
Beyond his main show, Brenberg has appeared on several other FOX News programs. You might’ve caught him on Mornings with Maria or Outnumbered. He’s also made appearances on FOX Business Tonight and The Bottom Line. These spots have helped widen his reach across different audiences.
On-Air Commentary Style
Brenberg’s commentary style is direct but never harsh. He breaks down inflation and Fed decisions without talking down to viewers. His tone feels more like a conversation than a lecture. That’s probably why people keep tuning in, day after day.
Contribution to Economic Discussions
As an economic analyst, Brenberg brings real depth to daily discussions. He often connects Federal Reserve policy to everyday life, like mortgages and savings accounts. This makes abstract economic concepts feel personal and relevant. For many viewers, he’s become a go-to voice for understanding financial literacy topics.
Brian Brenberg as a Public Speaker
Outside of TV, Brenberg keeps busy with public speaking engagements. He’s a familiar face at events focused on economics and business education. His teaching background gives him an edge here too. Audiences get the same clarity they’d see on FOX Business, just in a different setting.
These speaking gigs aren’t just side hustles either. They tie directly into his broader mission of promoting economic freedom and smart financial thinking. Plus, they add another layer to his overall income source. It’s a natural extension of everything else he does.
Conferences and Guest Lectures
Brenberg frequently speaks at events hosted by groups like Young America’s Foundation. These keynotes often focus on free-market principles and entrepreneurship. He also gives guest lectures, sharing his academic and media experience with students. It’s another way he stays connected to younger audiences.
Thought Leadership in Economics
When it comes to economic ideas, Brenberg isn’t shy about sharing his views. He champions economic freedom as a path to prosperity. His thinking blends business ethics with practical, real-world strategy. That combination has made him a respected voice among both students and viewers.
Personal Life of Brian Brenberg
While Brenberg’s career gets plenty of attention, his personal life tells an equally interesting story. He keeps things fairly private, which honestly feels refreshing these days. Still, certain details have come out over the years. His family life clearly plays a huge role in keeping him grounded.
What stands out most is how consistent his story feels. There’s no scandal, no drama, just a steady family man balancing a demanding career. That stability seems to be part of his secret formula. It’s probably also why audiences trust him so much.
Marriage to Krista Hipkins-Brenberg
Brian is married to Krista Hipkins-Brenberg, and their story goes way back. They were high school sweethearts at Forest Lake High School. That’s a pretty rare thing these days, especially in media circles. Their long history together adds a nice human touch to his public image.
Relationship Timeline and Family Bond
The couple got married back in 2000, long before fame entered the picture. Their relationship has been built on shared faith and similar values. As devout Christian believers, that foundation has clearly held strong over the years. It’s the kind of bond that doesn’t crack under pressure.
Children and Family Lifestyle
Brian and Krista are raising three kids together: Maria Brenberg, Anna Brenberg, and Timmy Brenberg. The family lives in New York City, balancing big-city life with solid family values. Krista keeps a low profile, letting Brian handle the public spotlight. Together, they’ve built a life that feels both private and pretty grounded.
Brian Brenberg Height, Weight & Physical Appearance
When it comes to Brian Brenberg height, fans often wonder how he compares to other TV hosts. He’s not exactly towering, but that’s never been his thing anyway. His screen presence comes from confidence and clarity, not height. Honestly, once he starts talking, you barely notice anything else.
His overall look fits perfectly with his role as a broadcaster. Polished, professional, and approachable, that’s the vibe he gives off. It works well alongside his calm, friendly delivery. For viewers, his appearance feels relatable rather than intimidating.
| Attribute | Details |
| Height | 5 feet 7 inches (approx. 170 cm) |
| Body Type | Average/Athletic build |
| Hair Color | Brown |
| Appearance Style | Well-groomed, professional |
| Screen Presence | Approachable, confident, firm but friendly |
| Public Image | Professional, composed, credible |
| Personality Impression | Quiet confidence built through expertise |
| Typical Attire | Business formal (suits, ties) for TV appearances |
Fitness and Public Appearance
Brenberg keeps a well-groomed, professional look suited for live television. He maintains a steady, composed presence even during tense debates. His brown hair and calm demeanor add to his approachable image. Overall, he comes across as someone you’d trust with your money questions.
Brian Brenberg Net Worth Analysis (2026)
So, what’s the deal with Brian Brenberg net worth in 2026? Estimates place it somewhere between $1 million and $5 million. That wealth comes from a mix of sources, not just one paycheck. His career spans media, academia, and speaking gigs, which adds up over time.
What’s interesting is how steady this growth has been. There’s no flashy spike or sudden jackpot here. Instead, it’s the result of years of consistent earnings across different fields. That kind of slow, steady compensation growth tells you a lot about his career choices.
Estimated Net Worth Breakdown
| Income Source | Contribution |
| FOX Business | Primary co-hosting income |
| The King’s College | Executive salary |
| Speaking & Consulting | Additional boost |
This table gives a quick snapshot of where Brenberg’s money likely comes from. Each piece adds something different to his overall financial picture.
FOX Business Salary Estimate
As a co-host on FOX Business, Brenberg’s salary likely falls between $150,000 and $300,000 annually. That’s a solid range for senior contributors at the network. Given his visibility on The Big Money Show, he’s probably on the higher end. It’s a meaningful chunk of his total income source.
Academic Income Sources
His role as executive vice president at The King’s College adds another $50,000 to $100,000 yearly. This academic leadership position comes with real responsibility, not just a title. Combined with his media salary, it creates a nice financial cushion. Two stable income streams definitely beat relying on just one.
Investments and Other Earnings
Beyond salaries, Brenberg likely earns through consulting and public speaking. Given his financial background, smart investments probably play a role too. While exact numbers aren’t public, his expertise suggests he makes informed choices. It all adds up to a well-rounded financial picture.
Income Sources of Brian Brenberg
When you look at Brian Brenberg income, it’s clear he doesn’t rely on just one paycheck. His career spans media, teaching, and consulting, and each one adds something different. That kind of variety isn’t an accident either. It reflects how he’s built his career across multiple fields over the years.
This mix also makes his financial situation pretty stable. If one area slows down, the others keep things steady. For someone who talks about personal finance for a living, that balance makes sense. He practices what he preaches, in a way.
Media Earnings
His main income comes from his co-host role on FOX Business. As a regular face on The Big Money Show, he commands a solid salary. Senior contributors at the network often earn between $150,000 and $300,000 yearly. Given his visibility, Brenberg likely sits comfortably within that range.
Teaching and Academic Revenue
Brenberg’s position at The King’s College adds another reliable income stream. As Executive Vice President, he earns somewhere around $50,000 to $100,000 annually. This academic leadership role isn’t just about money though, it’s also about influence. Still, it adds meaningful value to his overall earnings.
Consulting and Advisory Roles
Given his background, Brenberg likely picks up consulting work here and there. His expertise in financial services and policy makes him a valuable advisor. These roles probably aren’t constant, but they add extra value when they happen. It’s a natural fit for someone with his resume.
Brian Brenberg’s Views on Economy and Finance
If you’ve watched Brenberg on TV, you know he has strong opinions about the economy. He doesn’t just report numbers, he explains what they actually mean. His views often center on economic freedom and smart fiscal policy. That perspective shapes pretty much everything he says on air.
What makes his commentary stand out is the balance he brings. He’s an economic analyst, sure, but he’s also an educator at heart. That combination means his takes feel informed, not just opinionated. Viewers seem to appreciate that mix of knowledge and clarity.
Economic Philosophy
At his core, Brenberg believes in economic freedom and entrepreneurship as drivers of prosperity. He often talks about how individual choices shape broader markets. This philosophy connects directly to his work at The King’s College, too. For him, business success and business ethics go hand in hand.
Views on U.S. Financial System
When discussing the financial system, Brenberg often focuses on Federal Reserve policy and its real-world effects. He breaks down how inflation impacts everyday households, not just Wall Street. His explanations connect big policy decisions to things like mortgages and savings. That’s part of what makes him so relatable.
Public Policy Opinions
Brenberg frequently weighs in on government spending and how it affects taxpayers. He approaches these topics from both an academic and practical angle. His public policy background gives him credibility most TV hosts simply don’t have. It’s a perspective shaped by years of research, not just opinions.
Achievements and Career Milestones
Looking back at Brenberg’s career, a few key milestones really stand out. From Harvard to FOX Business, his journey reflects steady, deliberate growth. Each achievement built on the last, creating a strong overall foundation. It’s the kind of career that didn’t happen overnight.
What’s impressive is how these milestones span different worlds entirely. Academia, media, and public speaking all factor in here. Few people manage to excel across so many areas. Brenberg seems to have found a way to make it work.
Major Professional Achievements
One standout achievement is his Harvard MBA, earned with distinction. Completing both an MBA and MPA simultaneously is rare too. Becoming executive vice president at The King’s College marks another major milestone. Add his permanent co-host role at Fox Business, and you’ve got quite a résumé.
Recognition in Media and Education
Brenberg has earned recognition as both a respected educator and a trusted broadcaster. His work promoting financial literacy has resonated with everyday viewers. At the same time, his curriculum development at The King’s College has shaped future business leaders. That dual recognition says a lot about his impact.
Books, Articles & Publications
Beyond TV and teaching, Brian Brenberg has also contributed to written content over the years. While he’s not primarily known as an author, his work shows up in various places. This adds another layer to his role as a thought leader in economics. It also helps reinforce his credibility across different platforms.
Writing gives Brenberg a chance to dive deeper into topics than TV segments allow. There’s more room to explain complex ideas fully. For someone focused on financial literacy, that extra depth matters. It’s another way he reaches audiences beyond the screen.
Written Work Contributions
Brenberg has contributed to major publications, sharing his views on economics and policy. These pieces often expand on topics he covers during his FOX Business segments. Writing allows him to explore fiscal policy and market trends in more detail. It’s a natural extension of his on-air commentary.
Research and Thought Pieces
His academic background also feeds into research-focused writing. These pieces often touch on economic freedom, entrepreneurship, and business ethics. Given his role at The King’s College, this makes complete sense. It’s where his teaching and media work overlap most clearly.
Brian Brenberg Social Media Presence
Like most media personalities today, Brenberg keeps an active presence online. His accounts give viewers a chance to engage beyond the TV screen. He uses these platforms mainly to share economic insights and commentary. It’s a steady, professional presence rather than an attention-grabbing one.
| Platform | Status |
| Twitter/X | Active — economic commentary |
| Active — professional content | |
| Active — career updates | |
| Active — show updates |
This table shows just how consistent his presence is across different platforms.
Twitter/X Activity
Brenberg’s Twitter/X account stands out as his most active platform. He regularly shares economic insights and responds to current events. Viewers often engage with him directly on financial news topics. It feels like an extension of his on-air personality.
Public Engagement Strategy
Overall, Brenberg keeps his social media balanced and professional. He’s active without overwhelming followers with constant posts. This steady approach reflects his overall personality pretty well. It’s engagement that feels genuine, not forced.
Brian Brenberg Lifestyle and Interests
Outside of work, Brenberg leads a fairly grounded lifestyle. Despite a demanding schedule, he makes time for what matters most. Family, faith, and personal interests all play a role. It’s a lifestyle that balances ambition with genuine contentment.
This balance probably contributes to his calm, steady presence on TV too. Someone juggling chaos at home would likely show it on screen. Instead, Brenberg comes across as composed and grounded. That stability seems to carry over into everything he does.
Daily Routine
Brenberg balances a packed schedule between FOX Business and King’s College. His days likely involve early mornings for TV appearances. Teaching responsibilities probably fill out the rest of his time. It’s a routine that requires serious discipline to maintain.
Personal Interests and Hobbies
When he’s not working, Brenberg enjoys reading, especially history and economics. As a devout Christian, faith and church involvement play a big role too. Family time with Krista and their kids remains a priority. Sports, particularly football, round out his personal interests nicely.
Philanthropy and Social Contributions
Brian Brenberg has spent years connecting his career with broader social good. His work at The King’s College naturally ties into this mission. Through education, he’s helped shape future business leaders with strong values. That kind of impact often goes beyond just paychecks and titles.
His approach to philanthropy seems pretty consistent with everything else about him. It’s quiet, steady, and focused on real results. Rather than chasing headlines, he focuses on long-term impact. That fits well with his overall personality.
Educational Support Initiatives
Through his role at The King’s College, Brenberg supports programs focused on financial literacy. His curriculum development work helps students build practical, ethical business skills. This kind of educational support has lasting effects. It’s an investment in people, not just institutions.
Community Involvement
Brenberg’s involvement often extends to mentorship within his community. As an educator, guiding students feels like a personal priority for him. His church involvement also reflects a commitment to community life. These contributions might not make headlines, but they matter.
Controversies or Public Criticism
Compared to many TV personalities, Brenberg has stayed relatively controversy-free. His calm, fact-focused approach helps him avoid unnecessary drama. Still, working in financial media means occasional disagreements are inevitable. That’s just part of the territory.
What stands out is how he handles these moments. Brenberg tends to stick to facts rather than escalate tension. This measured approach has likely helped protect his reputation. It’s a smart strategy for long-term credibility.
Media Debates
As an economic analyst, Brenberg occasionally finds himself in heated on-air discussions. Topics like inflation and government spending can get pretty contentious. However, he generally keeps these debates focused on substance. That approach sets him apart from hosts who thrive on conflict.
Public Reactions
Public reactions to Brenberg tend to be largely positive. Viewers appreciate his clear, no-nonsense explanations of complex topics. His steady television presence earns trust over time. Even when people disagree with him, they generally respect his approach.
Fun Facts About Brian Brenberg
Here are a few interesting tidbits about Brenberg you might not know:
- He grew up across the street from Pete Hegseth in Minnesota
- Both attended Forest Lake High School around the same time
- He earned an MBA and MPA from Harvard simultaneously
- He worked in the medical device industry before entering academia
- He and Krista have been together since high school
- His show airs weekdays, reaching millions of viewers nationally
These details add a fun, human touch to his otherwise impressive résumé.
Comparison With Other FOX Business Hosts
When you put Brenberg next to other FOX Business personalities, some clear differences emerge. He’s not chasing the same spotlight as some bigger names. Instead, his strength lies in educator-style clarity rather than flashy commentary. That’s carved out a unique niche for him.
This doesn’t mean he’s less influential, though. In fact, his steady approach has built real loyalty among viewers. Comparisons aside, Brenberg’s path looks quite different from typical media careers. That difference is part of what makes him interesting.
Career vs Peers
Unlike many co-hosts who come from pure media backgrounds, Brenberg brings academic leadership experience too. His dual role at The King’s College sets him apart from typical broadcasters. This combination gives him credibility that’s hard to match. Few peers can claim both Harvard degrees and live TV experience.
Media Influence Comparison
While bigger names might draw larger audiences, Brenberg’s influence runs deeper in certain circles. His connection to financial literacy education gives him added weight. Students and educators see him differently than typical TV personalities. That dual influence, media and academic, is pretty rare.
Future Plans and Career Outlook
Looking ahead, Brenberg shows no signs of slowing down. His combination of academic leadership and media presence positions him well for growth. He’s expressed interest in expanding beyond FOX Business too. Whether that means books or new programming, his trajectory points upward.
At this stage in his career, Brenberg sits at a sweet spot. He’s experienced enough to carry real authority yet still has plenty ahead of him. His focus on economic freedom and entrepreneurship will likely continue shaping his work. For now, Brian Brenberg remains a steady, trusted voice in financial media.
Frequently Asked Questions
How tall is Brian Brenberg?
Brian Brenberg stands at about 5 feet 7 inches, or roughly 170 cm. His height doesn’t take away from his strong screen presence on FOX Business.
How old is Brian Brenberg?
Brian Brenberg was born in 1980, making him 46 years old in 2026. He’s spent much of his career building expertise in finance and media.
Who is Brian Brenberg’s wife?
His wife is Krista Hipkins-Brenberg, his high school sweetheart from Forest Lake High School. They’ve been together since long before his TV career began.
What is Brian Brenberg’s net worth?
Brian Brenberg’s estimated net worth ranges between $1 million and $5 million in 2026. This comes from his FOX Business role, teaching, and speaking engagements.
What show does Brian Brenberg co-host?
He co-hosts The Big Money Show on FOX Business Network. The show airs on weekdays and covers market trends, inflation, and economic policy.
Where did Brian Brenberg go to college?
He earned a bachelor’s in finance from the University of St. Thomas. He later completed an MBA and MPA from Harvard University.
Does Brian Brenberg teach at a college?
Yes, he serves as executive vice president at The King’s College in New York City. He leads the business and finance program there.
How many kids does Brian Brenberg have?
Brian and Krista have three children together: Maria, Anna, and Timmy. The family lives in New York City.
When did Brian Brenberg join FOX News?
He joined Fox News Media as a contributor back in 2020. He later became a permanent co-host of The Big Money Show in 2023.
Is Brian Brenberg related to Pete Hegseth?
They’re not related, but they grew up across the street from each other in Minnesota. Both attended Forest Lake High School around the same time.
Conclusion
Brian Brenberg’s story is a genuinely inspiring one. From a small town in Wyoming, Minnesota, to the set of The Big Money Show, he’s built something real and lasting. His work as a financial commentator, educator, and broadcaster reflects years of quiet, focused effort.
What makes Brian Brenberg stand out isn’t just his Harvard degrees or his FOX Business salary. It’s the combination of academic leadership, strong family values, and clear economic analysis that sets him apart.
Whether you’re curious about his net worth, his wife Krista Hipkins-Brenberg, or his views on economic freedom, one thing is clear he’s a trusted voice worth following.
Read Next: Dan Clancy Net Worth: Twitch CEO Salary, Career & Complete Wealth Breakdown
Jessica Lee is a celebrity content writer at CelebOracle.com, sharing the latest celebrity news, trending entertainment stories, net worth updates, and lifestyle highlights in a simple and engaging way.